Focallure True Matte Waterproof Lip Clay is a very unique and thick texture. This is a rich pigment. Romantic Lips, Plush Velvet in Soft; The brand-new velvet-mist matte lipclay will give your mouth a hazy, cotton-like appearance. When applied, it will first have a clay-like appearance before gliding into a luxurious velvet mist sensation. Smooth and light in weight Your lips will feel as light and smooth as silk thanks to the curved plush love brush head’s special soft clay texture, which you have never felt before. The distinctive formula’s high pigment content will leave your lips with a consistent, rich color and prolong the use of lip clay. Super Waterproof! New clay texture with a super waterproof effect that is insoluble in water. Although there will be some slight transfer, the color will remain permanently on your lips. Dual-use Cheek and Lip! The delicate velvet-mist cosmetics can be applied to your face as well as your lips, giving it a naturally girly appearance. Focallure Lip Clay shade number 305 is a mixture of light orange and red shade lipstick. Consumers love to use this shade frequently as well.